The race about next Bitcoin has started, and Faircoin is among the frontrunners. A recent analysis in TECHCRUNCH (link is external) is asking about how to get a new digital currency stable. One approach is to start with a user base for which you would like to provide a service. The digital currency can then act as a crowdfunding tool and is transporting the brand.
Another approach is to be clear on values, such as cooperation. Here they mention FairCoin: